Growth

GROWTH

Damon
Connect with Customers Through Video. As part of this workshop, you will film a 30-second video for your business in the Fat Head Studio (next door to the Orange venue). Don’t know what to say? Don’t worry, we’ll help you write your own script to make a professional and authentic pitch for your business. You’ll then be able to use that video through social media, web, and email to connect with your customers and grow your business.

 

Jeremy
Write Copy That Sells. How do you know that the content you’re writing can actually connect with your customers? Learn tools and techniques for writing clear, compelling, and authentic messaging that helps move potential customers from “huh?” to “I get it!” In this interactive session, you’ll come away with copy that you can then use for all your marketing efforts.

 

Dana
Grow Your Business with Email & Social Media. Learn how to make the most of email marketing plus social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign” through interactive activities and a handout.

 

Amy

Managing Leads Without Using Your Brain. Are you trying to remember everyone who is interested in your product or service and when to follow up? Your business will grow to the point that you cannot remember where each lead is in the process. Get the follow up out of your head & into a reliable system. Find out more about our favorite CRM (Customer Relationship Management) software!

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CONTENT MARKETING

Damon
Create Video Content. As part of this workshop, you will film a 30-second video for your business in the Fat Head Studio (next door to the Orange venue). Don’t know what to say? Don’t worry, we’ll help you write your own script to make a professional and authentic pitch for your business. You’ll then be able to use that video through social media, web, and email to connect with your customers and grow your business. (Did you create a video last session? Don’t worry, we have some idea starters for you to create a new one!)

 

Jeremy
What Content Do I Need on My Website? Your website serves as home base for your business, but you often have mere seconds to connect with a viewer before they decide to look further or move on. What needs to be on there and what doesn’t? You don’t have to spend a ton of money to have an effective website, but you do need good content. You’ll learn the basic content every website needs and come away with a plan for a website that connects you to your customers.

 

Dana

Content Marketing: Creating and Curating Content. Heard of “location, location, location”? For online marketing, it’s “content, content, content”! Things like tone, date & time, and frequency impact how you attract and engage your audiences (or not). We’ll cover tidbits like how many links create the most engagement, how to create high-open subject lines, tips on using pictures and videos, and more.

Amy
Organizing Your Digital Content. You’ve spent time curating content and now you’re ready to use it… but you cannot find what you’re looking for! Where did you put that amazing quote? Learn how to organize and easily find your content and about tech tools that will help you!

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ContentMarketing
Automation

AUTOMATION

Damon
Creative Brainstorm Session! Looking for ideas? Fat Head Media creative staff work with you to spark ideas to market your business. Ask questions about theme, concept, branding, messaging, where to do marketing, off-the-wall creative ideas, or even feedback on an idea you have. You’ll come way with new ideas, a fresh perspective, and hopefully a next step for marketing and growing your business.

 

Jeremy
Moving from Concept to Campaign. You know what you want to say, but what does a marketing campaign actually look like? How do you move from idea to plan to implementing it? Learn how to create a marketing campaign that starts with a great message, tells that message through various media, and then shares that message with customers. You’ll come away with a straightforward marketing plan that fits your business and help it grow.

 

Dana
Automate Your Marketing! Planning ahead to convert & keep. Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT? Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business.

 

Amy
So Many Tasks, So Little Time. Marketing may not be the only aspect of your job – you need to keep track of projects and tasks, along with reminders about what to do when. Organize your workflow, streamline processes and utilize technology! Learn best practices for organizing your tasks and about technology solutions to help!

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